👑Top 10 Popular Fast Fashion Brands (For Non-Japanese living in Japan)

YOLO JAPAN conducts surveys on its "Short-term Job / Survey" targeting foreign residents in Japan.
This time, let's take a look at the results of a survey "What brands of clothes do you usually buy?".
Respondents: 233 YOLO JAPAN members residing in Japan (from 62 countries, including the Philippines, United States, and Brazil)

#1 UNIQLO
The clear winner is UNIQLO, a Japanese fast fashion brand with a global presence and loyal following.

▼User Reviews
Russia, 30s, Female
There are so many stores, and the prices and quality are great! I can buy both trendy and basic clothes.

Iran, 20s, Male
"UNIQLO's affordable prices and high quality are unbeatable. I especially appreciate the simplistic designs that make it easy to find clothes that match my style."

UNIQLO's popularity stems from its combination of simple, high-quality designs and affordable prices.

#2  GU  :  Sister brand of UNIQLO
GU is known for being more affordable than Uniqlo. With a wide variety of trendy designs, it's no wonder it's popular among the younger crowd.

#3  H&M 
H&M's quick response to fashion trends is a major draw, with new collections released each season.

Japanese brands such as Shimamura, MUJI, and Honeys also ranked highly. Shimamura's popularity is attributed to endorsements by popular Japanese models.

It's clear that Japanese brands are popular due to their high quality and affordable prices. Additionally, their designs often incorporate trendy elements, further contributing to their appeal.

Don't forget to highlight your apparel store staff experience in your resume and self-introduction video!
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YOLO JAPAN will continue to share the thoughts of non-Japanese living in Japan in the form of rankings and columns.
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